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Course Information

Online Trademark Infringement

The first part of this course consists of a presentation and discussion of current trademark protection in China, Europe and the United States. The second part will focus more specifically on two major issues, namely (a) online infringement of trademarks (for example when protected marks are used in domain names (URLs) or in comparative advertising); and (b) branding and the emergence of well-known marks as products (for example, the Nike swoosh). A critical discussion of the adequacy of the current regime to protect the rights of trademark owners while preserving or enhancing freedom of speech and the development of the Internet will follow. No previous knowledge of trademark law is necessary.